Be Like Amazon

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This short book was recommended to me by my dear friend, and fellow voracious reader, Robert Riggs. It’s interesting how the fable reinforces Amazon’s Four Pillars - Customer Centricity. Continuous Optimization. Culture of Innovation. Corporate Agility. It’s an easy read, yet prompts many opportunities for introspection and reflection. The examples are clear, concise and memorable. The Buyer Legend process is enticing and worth examining for any entrepreneur or executive who is committed to turning the four part Amazon “fly wheel.”

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