Winning
The following presentation points are built on five decades of coaching presentation teams and successfully capturing billions of dollars of contracts, Preparation and rehearsal are the keys.
- Balance Left & Right Brain Thinking
- Bias for Action
- Both High Tech & High Touch
- Build to a Crescendo
- Control the Environment
- Create a Strong Line of Logic
- Don't Confuse Selling With Doing
- Don't Wait for the Question...Anticipate & Answer It
- Engage the Senses
- Excite, Engage, Educate & Entertain
- Facts Tell...Stories Sell
- Create Hot Links to Supplemental Data
- Identify the Hot Buttons & Push Them
- Know the Audience
- Never Out Number the Audience
- People Buy Out of Emotion and Rationalize With Logic
- People Buy People
- Rehearse, Rehearse, Rehearse
- Remember that Less is More
- Repetition Builds Reputation
- Rule of Seven
- Set the Emotional Hooks
- Shock Statistics Grab Attention
- Silence is Okay
- Storyboard Before You Start
- Survey the Room
- White Space is Wonderful
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